DC Entertainment refuses use of Superman logo on 5-year-old’s memorial statue

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Photo: MGN Online

DC Entertainment refused to allow the use of its Superman logo on a memorial statue of a Canadian boy whose grandparents starved him to death.

According to CBC News, Jeffrey Baldwin, who was five when he died in 2002, loved Superman and once dressed up as the superhero for Halloween.

Todd Boyce, a man who was moved by the tragedy, raised money for a memorial statue of Baldwin. He wanted him to be depicted in a Superman costume, but DC Entertainment, the creator of the Superman comics, would not let him use the logo.

“Basically they didn’t want to have the character of Superman associated with child abuse. They weren’t comfortable with that,” Boyce said.

Although he said he was angry at the decision at first, he has become more understanding. “[I] realized that the most important thing is to have a fitting monument for Jeffrey, that it’s about him,” he said. “To be fair to DC I don’t think they wanted to say no. I think they gave it serious thought.

Instead, the design will use a “J” on Baldwin’s chest instead of the Superman “S.” The unveiling is tentatively scheduled for September.

Baldwin’s grandparents had custody of the boy and his three sisters, one of whom was also subject to the poor treatment and starvation Jeffrey suffered. They were convicted in 2006 of second-degree murder.

See CBC News for more on this story.

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1 Comment

  • ExpertPenguin

    Or don’t. The statue should be about the child himself, not branding him with his favorite logo. I think putting the J on his chest is more personalized, makes FAR more sense, and will cause anyone seeing the statue to acknowledge the subject and tragedy at hand.

    DC should not relent.