To celebrate the one-year anniversary of Divvy, Chicago’s bike share system, riders can join the hunt for the single red bike among the sea of blue in the hopes of winning a prize.
The red bike will be a part of the Divvy fleet throughout July. Divvy encourages anyone who spots this bike to take a photo of it and post it to social media using the hashtag #DIVVYRED. Each day, Divvy will select at least one winner to collect a prize, which could be tickets to see the Blackhawks, the Bulls or Pitchfork Music Festival, hotel or restaurant gifts, gear and more.
Divvy has provided 3,000 bikes for more than 1.6 million rides in Chicago in the past year. The company has more than 23,000 annual members.
“Even though Divvy is only one year old, it has already become a key transportation option for many Chicagoans and has changed the way we and our visitors move around this city in an active and fun way,” Mayor Rahm Emanuel said. “I encourage everyone to celebrate this milestone by getting on a Divvy bike and going for a ride.”
Read more about the contest at divvybikes.com/red.