World Cup fever growing in Chicago

No matter who’s playing World Cup is big for business, traditional media and social media alike.

For fans of Team USA, it’s been a wild ride for the home team and its followers. Yesterday’s thriller of a match between USA and Portugal was exciting from start to even up goal at the finish.
For fans taking in all the action near Grant Park, it wasn’t a win but a tie that still has them playing to advance to the next round. The watch party was supposed to be in Grant Park itself but  this weekend’s heavy rainfall made that impossible so the party was moved street side to Columbus.
The US Soccer Federation has been hosting the watch parties and says 10,000 fans came out. So many that some fans had to be turned away.
In keeping with the big picture, this year’s World Cup has more people here at home watching and using social media more than ever before.
From national federation right on down to the mom and pop bars and restaurants in Chicago and suburbs, the World Cup is the biggest game in town.
Bars like Mi Tierra in Pilsen neighborhood also host their own viewing parties. Last Friday, customers and fans watched Mexico play Croatia.
US Soccer federation is sponsoring a third watch party on Thursday when Team USA takes on Germany at 11 a.m. – this time at The Petrillo Music Shell at Butler Field, located near Columbus Drive and Jackson Street in Grant Park at 11 a.m. Whatever police and security and other services that are needed, the US Soccer Federation will reimburse the city.

 

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