New Trump Tower sign causes controversy

Donald Trump’s name is going up in Chicago — as only “The Donald” can do.

Workers are hanging 20-foot-tall letters on the south side of the Trump Tower along the Chicago River.

The sign will eventually span 141 feet across the building and be lit with background LED lights.

The city approved the sign last fall, but the winter weather caused delays.

Trump said his letters won’t block any city views, but preservationists said they worry the sign will effect the skyline’s branding.

3 comments

  • City officials should worry about crime instead of a sign

    I am in disbelief that “city officals are worried about Chicago’s branding” because of a Trump sign? It Couldn’t be because Trump supports the other parties on politics? Naaa not in Chicago.

    Maybe the real focus should be keeping Chicago’s children and citizens safe, with all this violent crime and murders happening everyday. 2 police shot last night, sexual assaults inside Cubs park bars and neighborhoods everywhere.
    And all I hear is they are concerned of a sign the guy who built the building wants to put up which by the way was already approved. Why don’t the City fire these idiots vote out current management and start fresh then maybe we have a shot of of saving our peoples lives.

  • Anna

    THIS IS HORRIFYING! THE CITY IS FOREVER CHEAPENED… ALDERMAN BRENDAN REILLY MAY AS WELL LET EVERYONE GO FULL VEGAS NOW… THANKS DUDE!

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