Do you remember children’s educational program “Reading Rainbow?” The show ran on PBS from 1983 to 2006, and now host LeVar Burton is trying to bring it back.
He has launched a Kickstarter campaign, aiming to raise $1 million to fund the development of a web version. The campaign has already surpassed that goal with almost $2 million pledged by more than 40,000 backers, and those numbers are quickly rising.
A couple years ago, Burton started a tablet version of “Reading Rainbow,” which has the “field trips” from the show. But he notes that many poor children don’t have tablets, so he hopes to expand the app online and make the web version free to schools that don’t have much cash. More fortunate schools will pay a monthly subscription fee.
The Kickstarter campaign focuses on the problems with illiteracy; it states that one in four American children will grow up to be illiterate. Burton hopes a modernized “Reading Rainbow” can teach kids to love reading. Both the television show and the tablet app won numerous awards. The next platform is online, where Burton hopes to reach kids everywhere, especially in disadvantaged classrooms.