Coke to remove flame retardant from drinks

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Coca-Cola is removing a chemical linked with fire retardants from all its drinks by the end of the year.

Brominated vegetable oil, also known as BVO, contains bromine which is used as a flame retardant in plastics, upholstered furniture, and some clothing for children and is not approved for use in foods in Japan and the European Union.

Coca-Cola uses the chemical in Fanta, Fresca and some citrus flavored fountain drinks.

The move to remove BVO from drinks originated in a petition started by Mississippi teenager Sarah Kavanagh in 2012.

Kavanagh petitioned Pepsico to remove BVO from her favorite drink Gatorade. The company relented after the petition garnered momentum and 200,000 people signed it.

Kavanagh added Powerade to the petition, which received 59,000 signatures. Coca-Cola dropped BVO from Powerade’s fruit punch and strawberry lemonade flavored drinks in “the last month or two,” according to a spokesman.

According to the Mayo Clinic’s website, BVO has been linked to memory loss and skin and nerve problems when consumed in large amounts.

BVO is used by beverage makers to help stabilize ingredients in flavored drinks and prevent them from separating.

The soft drink giant said it will transition to other ingredients that are found in other beverages and also chewing gum.

Coke reiterated that its drinks are safe, saying “All of our beverages, including those with BVO, are safe and always have been — and comply with all regulations in the countries where they are sold. The safety and quality of our products is our highest priority.”




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  • Tim

    The title of this article should be "Stupid public things big words are scary."

    It is so frustrating that people know so little about chemistry. Just because bromine is used in flame retardants, does not mean that Coke contains flame retardants.

    The main ingredient in coke is water, which is 67% hydrogen. Hydrogen is the main ingredient in nuclear fusion bombs. By the above logic, that means, that coke is still mostly made from nuclear weapons….

    The banning of BVO in Europe has nothing to do with food safety, and everything to do with pressure from an uninformed public. The alternative to using BVO is to use either glycerol ester of wood rosin or sucrose acetate isobutyrate.

    However since most of the public probably cannot even pronounce those chemicals let alone understand their structure, I imagine we will see a public pushback against them as well because let's face it big words are scary.