Some women say buying a bra is a dreadful experience, and a new startup thinks it has fixed the problem.
Instead of being assaulted by a person with a tape measure, women can measure themselves using an app from a company called Third Love.
All you have to do is snap two iPhone mirror selfies of your breasts and technology does the rest.
The app will analyze your cup size and band size down to an eighth of an inch.
The company was founded by an ex-Google employee and her husband.
Most users swear by it but some say they’re a little weirded out by the lady’s voice on the app. She’s even sultrier than iPhone’s Suri.