If you’re driving just south of Howard on the Edens Expressway, you’ll see a billboard that might make you chuckle.
The electronic billboard says “Loser Keeps Bieber,” and the pop star’s headshot is sandwiched in between photos of Chicago Blackhawks Patrick Kane and Jonathan Toews.
Kane and Toews play for Team USA and Canada, respectively, and the teams face off at 11 a.m. Friday in an Olympics men’s hockey semifinal.
The winner of the semifinal advances to the gold medal round.
Even though the “bet” is clearly fictional, John Cullis Lakeview resident and president of the Canada-U.S. Business Council Chicago tells DNAInfo.com: “It is just brilliant!”