Hispanic or Latino? Which label is preferred Posted 6:46 AM, October 3, 2013, by WGN Web Desk and Dan Ponce, Updated at 08:47am, October 3, 2013 Share Update:FacebookTwitterGoogleLinkedInPinterestEmail × Hispanic or Latino? Which label is preferred Hispanic Heritage Month: WGN’s Dan Ponce asks Chicagoans which they prefer to be labeled as, Hispanic or Latino. Find out what they said and how those labels came to be. WGN’s Dan Ponce has the story.