The doors of the Apple store on Michigan flew open Friday morning, and fans who had been waiting in line for hours to get their hands on the new iPhone 5S rushed in.
There are many more people who are still waiting in line.
There are reports that the stock of the new iPhone could be limited in U.S. stores.
People in China had the option to pre-order the new iPhone starting Tuesday, and many of the gold models are already sold out
The new phone features several new colors, including gold and silver, as well as a finger-print scanner.