Jewel loyalty ending
Supermarket Jewel Foods is ending its “Preferred Customer” card loyalty program.
According to Jewel spokeswoman Christine Wilcox, the change reflects “our wanting every customer who walks through the door to get the same deal as if they had a card on their keychain chain or not. We want things to be simple.”
The change is considered contrary to other retailers, as many, such as Walgreen’s, are either implementing or building current customer loyalty programs.