You may think you’re at the wrong store next time you go on a Target run– but you’re not.  Target now carries wedding dresses!

Target is the latest retailer that is jumping into the wedding business.

You can already register for your gifts– but now you and your bridal party can get your dresses there too.

Currently you can find dresses under the Tevolio line on Target’s website.

Prices vary from $70 to $130.

An average price of a wedding gown jumped eight percent last year.

Other stores such as Costco and J.Crew have also joined the bridal game in recent years.