Social media is likely the main reason comments made seven years ago have been resurrected and a protest is taking place outside Chicago’s Water Tower Place. A crowd of demonstrators targeted the Mag Mile’s Abercrombie & Fitch today after the clothing sensation’s CEO said it is only trying to seek clothes to the “cool” and “popular” kids.
Bullying comes to mind for many when they heard those comments as does poor body images among teens. The store doesn’t manufacture women’s clothing bigger than a size large and no women’s jeans bigger than a size 10.
In 2006, when the man in charge of the company Mike Jeffries said: “In every school there are the cool and popular kids, and then there are the not so cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong (in our clothes), and they can’t belong. Are we exclusionary? Absolutely.”
Protestors organized by the National Association of Anorexia Nervosa & Associated Disorders are sickened by Jeffries remarks. They fear Jeffries remarks are inflammatory and encourage bullying not to mention poor body images among teens.
While the comments were made seven years ago, other A&F competitors are catering to plus-sized consumers. Retailers like H&M and American Eagle Outfitters added the larger clothing sizes.
Still A &F makes no apologies for its CEO’s blatant remarks even seven years later.