Wrigley is pulling its ‘Alert’ caffeinated gum from store shelves to, “give the FDA time to develop a new regulatory framework for the addition of caffeine to food and drinks.”
In a statement, Wrigley’s North American president Casey Keller said, “After discussions with the FDA, we have a greater appreciation for its concern about the proliferation of caffeine in the nation’s food supply. There is a need for changes in the regulatory framework to better guide the consumers and the industry about the appropriate level and use of caffeinated products.”
The FDA last week announced an investigation into the effect additional caffeine consumption may have on children.
Keller said Wrigley has “paused production, sales and marketing of Alert.” The company launched the gum just last month.