Are TV commercials pushing kids to drink?

kids-watching-tvSome researchers say that television commercials may be pushing kids to drink.

Researchers followed a group of seventh graders who were recruited from 23 middle schools in Los Angeles.

The kids were surveyed about their television viewing and about ads they watched and remembered.

Exposure to alcohol advertising was found to have a significant correlation with alcohol use, especially among girls.

Liking the ads was connected with alcohol-related problems, such as fighting, neglecting responsibilities, and not being able to do homework, particularly in boys.

The more kids were exposed to the ads and liked them, the more their alcohol use grew from seventh to tenth grade.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

1 Comment

  • Brian Millersmith

    I believe it to be the other way around. The behavior is destined to their becoming attracted to alcohol. They see it in their parents, their friends/other influences – and associate it with drinking. These "studies" are obviously done/funded/conducted by college idiots who have absolutely no idea of what occurs in the real world.

Follow

Get every new post delivered to your Inbox.

Join 637 other followers