Rooftop owners across from Wrigley Field have proposed a billboard plan that they hope will get the ball rolling on a major renovation project for the historic ballpark.
The owners have offered to the put the digital billboards on top of their buildings and hand over the revenue from the advertising to the Cubs.
It would include putting up additional billboards inside the park, but the rooftop owners are worried the new signage will block the rooftop views of the ballgames.
The rooftop owners say digital screens on top of their buildings will generate $10 to $20 million a year.
The Ricketts say signs outside the ballpark greatly reduce their value.