CHICAGO – December 20, 2012 – WGN-TV is celebrating the 30th anniversary of the “Chicago’s Very Own” slogan in 2013. Officially launched in 1983 with a promotional campaign that featured an original song and video starring Chicago’s Very Own Lou Rawls, WGN-TV will celebrate this milestone throughout the 2013 calendar year with an anniversary promotional and news campaign. As one of Chicago’s Very Own, The University of Chicago Medicine will serve as presenting sponsor for the year-long celebration.
Included in the 2013 campaign will be more than a hundred station ID announcements featuring images of ordinary Chicago area residents, 30 WGN News reports spotlighting the stories and achievements of Chicago people and places; as well as a social media outreach that will include #CVO30 on Twitter. Viewers can also interact by visiting the Chicago’s Very Own web page at wgntv.com/cvo.
Up until 1983, WGN-TV had periodically used the term “Chicago’s Own” in its on-air station identification, but it wasn’t until 1983, when then Promotion Director Peter Marino and Mike Waterkotte of the ad agency Eisaman, Johns and Law, created and fully implemented the trademarked “Chicago’s Very Own” slogan and campaign for advertising and news purposes.
The University of Chicago Medicine is an American academic medical center in Hyde Park on the South Side of Chicago and was established in 1927.
WGN-TV is Chicago’s CW network affiliate, programming a strong schedule of news, sports and entertainment, with most WGN Sports telecasts, WGN News and CW programs in high definition on WGN 9.1. WGN-TV programs more news than any other Chicago TV station for WGN-TV and cable news channel CLTV in Chicago; Rockford, IL; and South Bend, IN. WGN 9.2 is Chicago’s home of Tribune Broadcasting’s classic TV network, Antenna TV. WGN also programs for WGN America on cable, telco and satellite throughout the U.S. WGN-TV is a Tribune Broadcasting station. For additional information on Chicago’s Very Own WGN-TV, go to WGNtv.com